Consumer Magnetism is a full-service search engine optimization (SEO) and digital advertising firm with a commitment to customer service. The company’s mission statement is to provide a positive return on investment to their clients by striving to be a better agency today than they were yesterday. By reaching for continuous improvement, the firm is able to learn, grow and thrive along with their clients. The firm’s core values include hiring smart and positive people, creating an edifying work environment, holding weekly staff training classes and practicing what they preach.
History and Leadership
Founded in 2000, Consumer Magnetism began as a small SEO agency but quickly grew to include many experienced marketing and design professionals. The leadership team at Consumer Magnetism includes Kurt Noer, who is the firm’s founder and CEO. The other members of the team include Aaron Leslie as Chief Customer Officer, Rusty James as Vice President of Creative Solutions and Vicky Simpson as the Director of Content Strategy. The firm’s offices are located in Virginia Beach, VA.
Awards and Achievements
Google awarded the firm Premier Google Partner status, which gives them access to special AdWords functionality and services. Consumer Magnetism also earned the Bing Ads Accredited Professional status, allowing them to deliver more advanced services and campaigns to their customers. The company has been listed three times in the category of America’s Fastest Private Growing Companies by Inc. 5000. On their “Get Serious” campaign, the firm earned a Gold Effie award, and the Virginia Business Association recognized Consumer Magnetism on its “Best Places to Work in Virginia” publication. The company was also recently awarded a Gold Marcom Award for one of its direct mail marketing campaigns.
Deliverable Services and Client Solutions
In order to meet a client’s needs for marketing, the team at Consumer Magnetism begins with an in-depth consultation. Their professional services include video production for both animated and storytelling videos. They also handle all of the research in order to target the right audience for each client.
The firm continues by creating a social media strategy for the client, working to develop a responsive website that includes quality content, optimized keywords and key phrases as well as plenty of links from external websites. The marketing team creates and delivers quality content in order to keep the client’s visitors coming back to their website. Finally, they market the content through a blend of paid and social media.