By this time, nearly everyone has heard of search engine optimization, and many may have at least a vague idea of what it means. However, most do not know how to use SEO to their best advantage, nor do they make use of SEO to market their products online in the best way. An understanding of SEO, or search engine optimization, as well as a knowledge of today’s best SEO tools is the first step to marketing products and services successfully online.
As search engine websites continually change from their inception in the 1990s until today, search engine optimization continues to evolve as well. Today, websites generally rely on social media and vertical search inclusion to market themselves. Websites that do not change their marketing tactics with the times will find that they are left out of the top rankings on Google, Yahoo, Bing or other engines. The importance of search engine marketing is displayed at https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary.
Search engine optimization tools make use of varieties of data to ensure that they get a top result in a search engine, market products to the right consumers and create the right structure for online content to be seen on all search engines. Some typical tasks that SEO tools are used for include ranking data, on-site analysis, keyword research, content production and, of course, general analytics, which is its primary use. While some tools are only used for one task, many of today’s most popular tools can be used for a wide array of tasks; these are known as tool suites.
The best SEO tools are those that are easy to use, that provide the most bang for one’s buck and that provide more than one service. Of course, it can be a highly personal decision based on a business’s needs and on the technical knowledge of the user. Some of the best SEO tools of 2015 can be viewed at http://webmarketingschool.com/2015-best-seo-tools/.
Screaming Frog is generally seen by users as being the best overall tool. It comes at a reasonable price and has a variety of uses, making it an all-in-one tool suite. Screaming Frog is also great at continually revamping itself, ensuring that it stays current with the times and the needs of websites. Another top tool is SEMrush, used often for keyword research and analysis. This site can also be used to determine if a website is healthy based on keyword analysis versus inbound links. Majestic is another great choice for thoroughly exploring sites, checking backlinks and analyzing URL lists. In addition, Majestic is often used for looking at topical trust flow.
Some SEO tools are free, which is a great solution for businesses that do not have large budgets to spend on IT and marketing solutions. Screaming Frog does have a free option, which can be good for smaller analytics. Other great options include Moz for local SEO and backlink analysis, Wayback Machine for historical archives of how websites looked years ago and CTmetrix for analyzing page speed. Of course, Google itself offers numerous tools, such as Google Analytics, Google Search Console, formerly known as Webmaster Tools, Google Keyword Planner and Google Trends for showing search term interest.
As can be seen, SEO tools can guide how online businesses and sellers market themselves and how they are seen by online visitors. Great search engine optimization can increase website traffic, thereby increasing business revenue. By using one or more of these tools, businesses of all sizes can get their content seen and can market to the best clients for their sites.