Best Search Engine Optimization Strategies

Written by: Jason Bayless | November 13, 2015

5 of the Best SEO Strategies

SEO, or search engine optimization, is how the number of visitors to any given website is determined. Google and other search engines use a special algorithm to determine which sites rank first and which rank last when you search for something. Because SEO is so important to the success of any website, it’s important to keep track of the latest strategies and stay ahead of the game so that you can optimize your website better than anyone else in your niche.

1. Go Mobile

Being more mobile-friendly and mobile-aware is the easiest way for a website to instantly become more appealing to both visitors and search engines. This is because over 50% of all things searched in 2015 have been searched via a mobile device.

There are two ways to make your site mobile-friendly. One is to design a mobile sitemap and specific pages designed for mobile access. The other and easier way to make your site mobile-friendly is to simply ensure it’s fast and responsive. Typically almost all fast and responsive sites are able to respond appropriately on a mobile device.

2. Don’t Ignore Other Search Engines

Take advantage of all the options available and make sure to optimize the website not only for Google, but also for other search engines like Bing/Yahoo and DuckDuckGo. Especially with the turnover indicating that Google isn’t going to stay so far ahead of the other search engines for much longer, optimizing for other search engines ahead of time keeps you ahead of the game.

3. Find Value in Long-Tail Keywords

If your keyword is “big trucks” then your long-tail keywords could be “big trucks with low gas mileage,” “affordable big trucks for bad credit,” or even “big trucks located in Palm Beach, FL.” While you have less of a chance ranking for simply “big trucks,” you have a pretty good chance of ranking under one of the long-tail keywords.

This benefits you by bringing traffic to your site that would’ve gone elsewhere without you optimizing those long-tail keywords. By taking advantage of two or three long-tail keywords per article, you’re able to optimize your website easier than you would with just generic, broad keywords that are already overly saturated.

4. Earn links and build a reputation

Backlinks, or inbound links, are still the easiest way for Google and other search engines to determine if you’re trustworthy or not. The only difference is search engines are starting to perfect this part of the algorithm. This means you can’t just have your site backlinks on an unranked blog, a poorly ranked blog, or a poorly-written blog, because this will affect your score as well now. Making sure that you earn inbound links from reputable websites in your niche is the only way to successfully gain search engine’s trust.

5. Social Media Outlets

There are hundreds upon hundreds of social media sites out there that want you to add a profile for your business or website. Some are even specifically designed for businesses to build their online reputation with. Taking advantage of all the social media websites that fit with your niche and what you’re writing about is the best way to optimize fully.

There are many search engine optimization strategies you may not be taking advantage or not taking advantage of fully. In this case, make sure you optimize your website for mobile devices to increase your traffic from that avenue. Optimize and provide your sitemap to other search engines so that they can start ranking you as well. Earn the links for your site and don’t ignore your social media outlets, and use as many as you have access to. Finally, understand the value in long-tail keywords and take advantage of the optimization you have the chance of securing by using them.