Best Practices for On-Page SEO

Written by: Jason Bayless | August 26, 2015

You’ve heard about both on-page and off-page SEO, and you’re curious as to what the difference is. As you may have predicted, off-page SEO refers to strategies that you use outside of your actual website. On-page SEO includes the techniques that you employ on your site itself. Knowing what the best strategies are can help to bring to the top of the game in your field.

Use Keywords and Phrases, but Naturally
Back when SEO was first developed, the goal was to infuse as many keywords and phrases as possible. As time went on, people realized that this technique tended to produce content that sounded as though it was sputtered out of a machine. Consumers don’t like to read that type of material because it sounds like spam, and it can become quite boring. Yet you still want to get inside the mind of the consumer and use strategies that will bring them to your site. To do so, hire a professional writer who can naturally infuse keywords and phrases into your content.

Establish an On-site Blog
Some companies like to maintain blogs on other platforms, yet do not underestimate the power of creating a blog on your own website. You can have a page dedicated to the blog, and when the blog is there, it provides easy access for interested parties. They don’t need to go searching to find out that you have a blog; instead, they will see it as soon as they come to your website. You can use that blog to provide relevant and up-to-date information to the public, which will help with your search engine optimization goals.

Create a Mobile-Friendly Website
It’s true that a number of people do still use computers to access websites, but you cannot assume that all of your potential and current customers are going to do so, especially in a world where cell phones are so popular. Instead of taking this risk, make sure that your website is mobile-friendly. You probably know what happens when you try to access a site on your phone and it isn’t mobile-friendly. You likely go right on over to another site that serves a similar purpose. Failure to create a mobile website means that you’re probably going to lose out on business.

Include Visual Elements on the Pages
People do not like to read blocks of text, and that is even more true with the generation that is rising into power. They were raised in a world where they could obtain the information they wanted in a short period of time. These individuals did not need to read through long articles; instead, they could check out snippets on the internet. They are also highly visual people, so make sure you respond to that need by including features like photos and videos on your website. Just make sure you don’t stuff the page with anything though.

Incorporate Local SEO When Appropriate to Do So
If you are a local business and you aren’t using local SEO, then you’re probably not getting as many views to your site as you would like. As a small business owner, it’s possible that you never thought the day would come when you needed to give into the strategies of big businesses on the internet. However, the future is here, and you want to make sure you address the needs of current web surfers. In order to make sure that your business is the one people see when they check for a company in the area, take the time to implement the best local SEO strategies onto the pages of your website.

In 2015, it’s not enough to just have a pretty website. Instead, you must incorporate the best on-page SEO strategies. When you just worry about the design and fail to place an emphasis on SEO, you’re likely to find that other businesses have many more views than you do.