Best Practices for On-Page SEO

Written by: Jason Bayless | October 16, 2015

Both on-page and off-page SEO hold a prominent role in today’s marketing world. Without one of these two components, your website could suffer from lack of interest, and you may begin to see your business plummet. Starting with on-page SEO strategies helps you to build a solid base that you can branch out from later.

1. Use keywords and phrases in a natural manner.
Even though keywords and phrases don’t appear as they used to when SEO was first born, they do still have some role. However, you need to make sure that they sound natural in the copy. Instead of building the content around the words, let them fall in where they may. Once you are done writing a piece, you can go back into edit and make the changes.

2. Hire professional writers to create the content.
When people come to your website, they are hoping to have an enjoyable experience. Also, they want to gain a sense of the company’s reputation so that they know whether or not the business is reliable. How the content on your site is written has a huge role when it comes to that element. If the writing is filled with a bunch of mistakes, you’re telling people that you don’t care enough to pay attention this particular issue. Furthermore, you are making it known that you don’t hire professional writers. Potential customers may question your intentions and move on to other sites.

3. Get rid of all those pop-up advertisements.
The last thing that people want to see when they are shopping around for products and services is annoying pop-up advertisements. Most individuals believe that these ads should stay back around the turn of the millennium where they belong. If you have any left on your website, get rid of them as soon as possible. These pesky little critters make people think that your site is a scam.

4. Implement local SEO strategies if it is appropriate to do so.
Whether or not you should use local SEO on your page depends upon the business that you have and the people whom it serves. For example, you may be the owner of a company that sells and ships products at a global level. If that is the case, then local SEO strategies aren’t going to work for you. On the other hand, if you’re the owner of a favorite local diner, these techniques are just what you need.

5. Vary the language that you use.
When you’re putting together content, you want it to look polished, and you can make it look even more professional by varying the language that you use. You may wonder what that has to do with SEO. Well, you are getting into the mind of your target audience members. Think about other words that they might use to search for your business, and you’ve given them more of a possibility to find you.

6. Show your reputation.
Place links on your website that help to establish your reputation. For example, positive reviews of your company may exist on the Better Business Bureau’s website or on favored review sites like Yelp and TripAdvisor. You don’t want to obfuscate this information. Including links to these sites on yours helps people to get a strong sense of your reputation.

7. Use content marketing on your site.
Don’t think that all of your content marketing needs to exist off of your website; you can also use it on there. You can include images, videos and articles on the site to give people a better idea of your company. Just make sure that this content marketing items do not slow down the load time or scroll time of the site.

When you want to focus on developing strategies for stronger SEO, take a look at these on-site techniques that allow you to reach out to more people in a shorter amount of time.