Best Practices for Mobile SEO

Written by: Jason Bayless | October 19, 2015

If you’ve never heard of the term “mobile SEO” before, then you need to familiarize yourself with it. In a world that has such a heavy cell phone presence, using these strategies are key. Simply think about the amount of people out there who access websites by using their cell phones. When you don’t employ mobile SEO strategies, you are losing out on all of them.

Make the Material Readable
Picture yourself finding a website that perfectly matches up with your search inquiry. It looks like it has all of the products that you want, and you’re ready to make a buy. However, you go to the mobile site, and you need that the text on it is virtually impossible to read. While the print is going to be smaller, people still need to see it.

Provide an Option
Some people really prefer to look at mobile-friendly sites on their phone, but others would prefer to view the full website. Instead of forcing people into either of these modes that they may be uncomfortable with, give them the choice. When individuals bring up your site on their cell phones, they can be asked if they would rather view the mobile version or the full version of the site.

Offer Directions
When people search for your website online, they might not want to browse the pages at all. In fact, they may be ready to come into the store and to make a buy. Therefore, you don’t want to lose out on their business. If they have to spend a lot of time trying to find directions to your store, they are likely to find another place to shop. Make sure that you offer directions. Set it up so that visitors can be taken directly to a GPS or map site by clicking on the directions part of your site.

Use Buttons that are the Right Size
Plenty of individuals, possibly yourself included, have found themselves confronted with buttons that are aggravating to click. Whether they were too big or small, you probably gave up after only a short while. The point of making a mobile-friendly site is so that your pages are more accessible to people. This endeavor should not serve to make the site even more difficult to navigate.

Ensure that the Page is Fast
People who are checking out websites on their phones are often on the go; they don’t have the time to sit around and wait for the pages to load. Therefore, you must make sure that your site runs smoothly and efficiently. Checking it on a regular basis will help you to identify problems before too many customers run into them.

Create an App
People love to download apps to their phones, and if you create an app that goes along with your website, you have the possibility to get even more usage. Not only can you create an app that provides people with information about your product or service, but you can also make one that allows individuals to buy items. The more options customers have to buy products, the more likely they are to do so.

Have a Shopping Cart
The goal of your mobile-friendly site is to provide consumers with what they want and also to encourage them to purchase products. If your mobile site does not allow for a shopping experience, then you have lost out on 50 percent of your goal. Make sure that your site allows people to add items to a shopping cart and purchase them. You can also offer registration so that buyers can save their details for later and have an easier shopping experience in the future.

Establishing a mobile-site is a task that you need to get started on if you don’t currently have on. Not only do you need to have a mobile-friendly site, but you also need to incorporate SEO strategies to ensure that it is top-notch.