Best On-Page Tools

Written by: Jason Bayless | February 24, 2017

What is your website about? When you improve your on-page SEO, you’re answering that question in a better way. There are many tools that will help you do that. Here are some of the best ones.

Wordstream– This free tool offers thousands of keyword ideas, which are based off the history of trillions of Google searches. It’s powerful, potent software, and it will give you a solid idea of what your customers are searching for. With this information in hand, you can write articles, whitepapers, and eBooks.

Keyword Eye Basic– Are you a visual learner? Do you get inspired by beautiful visuals as opposed to lists? If so, this is the tool you want for your keyword research. This will aid your brainstorming sessions, and help you generate that killer blog post.

Copyscape– Google punishes duplicate content. If your web pages have duplicate content, you’re not going to rank as well as you should. If you write an article, you know it isn’t plagiarized. But what if someone else writes it? What if you hire a freelance writer, accept a guest post, or buy a pre-written post from Fiverr? Most people are honest. Yet, you have the option of using Copyscape to make sure that work is original. There’s another benefit of Copyscape too. What if someone else publishes your article on their website without giving you any credit? Copyscape allows you to find those people.

Varvy SEO Tool– When people think of SEO, articles and blog posts are the first things that come to mind. But, you need to optimize your images as well. This tool checks the image name and alt text, alerting you if there’s a problem.

Google Snippet Preview– What do web searchers see when your website comes up in the SERP? Well, Google gives users a snippet, a preview, of your website when they make a query. This snippet is vital. It’s the first impression of your website. As you know, first impressions are critical. This tool helps you visualize and optimize what is displayed to the searchers.

XML Sitemap Generator– This tool is a hard worker. It validates your sitemap and repairs any errors that you have. Moreover, it alerts search engines so that they can update their databases. Overall, this is a solid tool.

Pingdom Website Speed Tool- One of the major components of on-page SEO is speed. Is your website a comet or a turtle? In all seriousness, a slow website is harmful your health of your business. First off, if Google determines you have a slow website, they’ll push you down in the search rankings, simply because your site is slow. However, the bad news doesn’t end there. Naturally, visitors will bounce if your website is slow. You’ll lose customers that way too. Another key point to remember is that Google doesn’t like websites that have a high bounce rate. So, you’ll get another penalty, a push down the rankings, for that. All in all, a slow website is a huge obstacle to the success of your business. This tool will analyze your site and tell you its speed. More importantly, it will determine the bottlenecks in your website. Once you have this information, you can remove them.

Microsoft Free SEO Toolkit– Do you not know where to start? Sometimes you want a comprehensive solution. This tool by Microsoft would qualify. Another solid benefit of this tool is that it can help you right away. Microsoft says you can start improving your relevance in search engines immediately. The trick to SEO is that there’s low hanging fruit and harder to reach fruit. As a webmaster, you want to pluck all the easy fruit first. Using a tool like this that shows your problems will help with that.

Use these on-page SEO tools to improve your business right now.