Best Ecommerce Platforms for SEO

Written by: Jason Bayless | April 13, 2015

If you want to sell products online, you’ll find that using an ecommerce platform is one of the quickest and easiest ways to get your new business up and running. There are many ecommerce platforms to choose from, with some being available for free and others being available at a variety of different price points. Each platform offers different features, and has its own unique advantages and drawbacks. The sheer number of choices can make the entire selection process seem overwhelming.

The need for an SEO friendly platform complicates the issue even further. Many prospective business owners don’t have a clear understanding of SEO (search engine optimization), which makes it even more challenging for them to select a platform and get started. If you find yourself in this situation, and you’re wondering which are the best ecommerce platforms for SEO, we encourage you to consider the following recommendations.

The Magento Ecommerce Platform

Many Internet enthusiasts are familiar with eBay.com, the well-known ecommerce giant which is Magento’s parent company.

When it comes to offering SEO friendly features, Magento is one of the clearest winners. Their platform integrates every major SEO best practice for ecommerce websites. The Magenta system offers you the ability to generate search friendly URLs and custom meta tags. The platform will also auto generate your Google sitemap, which is an important SEO feature.

The Magento platform offers a variety of other features that serious entrepreneurs will no doubt find attractive.

There is a free, open source version of Magento available. The free version is only recommended for tech savvy business owners who will not need support with implementing the software.

The most robust version of the Magento platform is not free, nor is it inexpensive. With the paid version, you do get many more features and enhancements.

The WooCommerce Platform for WordPress

WooCommerce is a free plugin for WordPress, an open source blogging platform that’s popular worldwide. WooCommerce enables website owners to transform their WordPress blog sites into fully functional ecommerce stores.

One wonderful thing about WooCommerce: This platform empowers you with control over many aspects of your business. In the search engine optimization department, you’ll have the opportunity to install whichever SEO plugin(s) would best meet the needs of your business. You’ll also be able to customize your page URLs, product page titles and other details as you see fit.

There’s an active, loyal developer community designing integrations for WordPress. Thanks to this community, there are countless options available for customizing every imaginable aspect of the WordPress software. There are also quite a few developers creating additional extensions to integrate with the WooCommerce plugin. Some of the extensions are free, and some of them are paid options.

If you’re looking to set up shop on an SEO friendly platform, and you’re working with an ultra low budget, the WooCommerce plugin is definitely worth considering.

The Shopify Ecommerce Platform

Shopify offers business owners a popular ecommerce platform that’s able to satisfy almost all the major SEO best practices. Using this platform, you’ll be able to customize the title tags on your product pages, and also your meta descriptions. You’ll also be able to implement an auto generated XML sitemap for your shop. Your customers can help you promote your shop via integrated social sharing opportunities. They can also contribute product reviews, which will enhance the stickiness of your site and add to the content on your pages.

Shopify has a vibrant community of users, and offers many other powerful features beyond just the SEO capabilities.

These aren’t the only outstanding ecommerce platforms available. There are many other excellent solutions to consider. Out of all the possibilities, our opinion is that these three options are the best ecommerce platforms for SEO. Search engine optimization is not the only important consideration to keep in mind when you make your selection, but it’s a factor that should weigh heavily in your final decision.