Author Services A researcher’s guide to SEO

Written by: Jason Bayless | July 03, 2017

These days, many researchers are interested in learning more about how the world of SEO works. This may be the case for many reasons, including the desire to integrate SEO strategies into a company’s current marketing campaign. If you’re attempting to learn more about the SEO sector, this is the article for you. Review the information found in this quick reference guide to attain a basic understanding of what SEO is all about:

What Is SEO?

SEO is an acronym that stands for search engine optimization. This mode of internet marketing involves implementing strategies that will make the client’s brand more visible in the search engine results pages (SERPs). There are hundreds of SEO strategies that a team of digital marketing specialists might deploy to make this happen. Some of them include:

1. Target Market Research.

Target market research is one of the most important SEO strategies that digital marketers use. This is the case because the research enables them to learn about things like the target audience’s social class, values, and lifestyle. In addition to attaining this psychographic information, target market research enables digital professionals to gain data regarding behaviouristic factors like attitudes, loyalty, consumption, and buying patterns. Some of the other forms of information that are attained through target market research include geographic and demographic data. Once this information is gathered, SEO specialists can carefully tailor the content they create to suit the needs and interests of the target market.

2. Content Marketing.

Content marketing is another important form of target market research that a team of SEO experts will complete on behalf of the client. Content marketing has two parts: creating content and publishing content. There are numerous types of content that an SEO team might put together. Some of them include:

• blog posts
• web articles
• videos
• photographs
• tweets

There are numerous strategies that a team of SEO professionals might deploy to make your content incredible. One of them is encouraging the production of user-generated content. USG content is created by reviewers, clients, and any other member of the general public that wants to make an assessment about your brand. Some forms of USG content (such as the online review) can be incredibly helpful for your company. Because over 80% of people now trust online reviews as much as they would a personal recommendation, receiving a positive online review can take your company’s reputation from average to amazing.

3. Social Media Optimization (SMO).

Social media optimization (SMO) is a form of SEO that involves making the client’s brand more visible on key channels such as

• Twitter
• LinkedIn
• Facebook
• Google+
• Instagram

One strategy an SEO team might use to make this happen is the use of Twitter polls. These polls are empowering because they enable the SEO staff to do market research and gauge things like how consumers feel about a specific product or service. A Twitter poll can also get people who have yet to try the brand interested in the product or service line. A sample poll question that an SEO team might utilize to engender this outcome would be: “Which of our coffee flavors do you most enjoy in the morning?”

Don’t Delay: Start Mastering The SEO World Today!

Researchers who want to learn more about SEO should know that it is a complex, dynamic component of the digital marketing sector. Refer to the information found in this quick reference guide to gain a basic understanding of what SEO is all about.