9 Simple E-Commerce SEO Strategies For Ranking in 2017

Written by: Jason Bayless | November 20, 2017

If you own an e-commerce website and expect customers to find your products, you must optimize your website for popular search engines such as Yahoo, Bing and Google. This can be a daunting task when you have a large number of products coming in and shipping out. Here’s nine simple SEO strategies to help alleviate problems with listings on the search engines.

Product Description

Search engine crawlers cannot see the images of products that you put on your e-commerce website. It’s up to you to describe your products with detailed descriptions. Also, you must make sure that you’re using unique content for each individual product. This can be a cumbersome task when you have thousands of products listed on your website, but it must be done. Don’t even think about copying inscriptions from another website with a similar product. Your site will get penalized.

Research Your Keywords

If you are just starting out with your e-commerce store, be sure to optimize with relevant keywords. The first place that you can find these type of keywords is on the website of your competition. Search engine optimization tools are available on the internet that will help you analyze webpages of the competition. These tools can indicate which keywords are best to target.

Incorporate Product Reviews

The majority of consumers who visit your website are looking for reviews of your products before they pull money out of their wallets. If your site doesn’t include reviews, you are missing out on a large percentage of sales. Search engines prefer listing e-commerce websites that include review pages.

Optimize Based on Search Results

It’s imperative that you incorporate search engine optimization on each page of your website. This will allow you to see how visitors are being directed to your webpages. It will give you the ability to locate keywords that have a higher search rate. With that information, you can optimize those product pages.

Unique Titles

It’s very easy to have duplicate titles when you are in charge of the search engine optimization of a large e-commerce store. You must avoid using identical terms for products. Unique keyword phrases will help search engines categorize your listings, and at the same time, it will help bring in customers who are typing in long tail keywords. You can make your title descriptions unique by incorporating item types, model numbers, brand names, years and colors.

Keyword Titles

It is still important to place keywords in the URL of each product page. This makes it easier for the customer to know what they can expect when clicking on the link to your website. It may also help create incoming links with keyword anchor text. Incoming links from other sites are seen as more valuable when they include specific keywords that are relevant to your products.

New Products

Periodically, you’ll probably obtain new products to sell. For search engine optimization, highlight these products on the home page so that they get found by Google crawlers. Also, be sure to have good internal links that begin on the home page in a category section and end on individual product pages.

Optimize Product Pictures

Be sure to use high-quality pictures for all of your products. Optimize each image with a file name and caption. Don’t forget to fill out alt text and perform A/B testing on images to find out which ones convert better.

Perform SEO Analysis

Choose a fixed period of time every month and perform analysis on the status of your current search engine optimization. Take care of any 404 errors, locate popular keywords and send a spider through the pages of your e-commerce website to discover any other problems.