8 SEO Best Practices for 2015

Written by: Jason Bayless | December 30, 2015

Search Engine Optimization (SEO) is an art that requires the perfect balance of quality content, social signals, links and organization. However, to achieve that balance, one must learn which practices are best and which ones to avoid. That often changes as search engine companies discover what people want in a website. Keeping up with the best SEO practices will result in higher traffic and better search engine ranking.

Optimize Content for Search Engines

People believe one of the best SEO practices is keyword stuffing. The problem is search engines can detect that trick, which may result in penalties. Rather than attempting such a tactic, one should focus on writing quality content that will capture the visitor’s attention. Interestingly enough, this is what search engine companies are looking for today.

Optimized Website URLs

Browsing the web will prove people are creative when coming up with their website URL. It isn’t uncommon to come across a page address with an excess of unnecessary words and symbols. Creative or not, it’s a bad practice. Instead, one should keep page URLs short, sweet and topic related. For example, the URL “www.websitedesign/best-SEO-practices” is short and direct, leaving no doubt what one will find on the page.

Quality Content

Quality content is a matter of perception, but search engine companies look for key factors according to Alexa. One aspect is whether the content focuses on the individual topics rather than keywords. If a website is based on search engine optimization, then the content should focus on that topic rather than keyword stuffing. That said, keywords are important, but one should place them naturally within the text.

Social Signals

Off-page optimization is an important step in drawing traffic to a website. Search engine companies know this and look at social signals. In other words, they take into consideration the number of inbound links, or social signals, there are to a website, each one signifying a vote. The more votes a website has, the higher search engine companies will rank the site.

Online Security

Internet users are growing more cautious thanks to an increase of cyber crimes. As a result, search engine companies are taking a closer look at website security and the existence of malware, spam or other problems. In short, a site’s reputation and quality can affect SEO. Websites that contain excessive links or ads are seen as bad signs whereas faster sites with quality content are considered reputable.

Website Organization

A disorganized website is difficult for visitors and search engines to navigate, which leads to higher bounce rates and lower ranking. However, there are two SEO practices that help organize websites. The first is the inclusion of a directory to help search engines and people navigate the site’s pages. On-site links are another tactic used to organize the site, ensuring people and search engines understand and find their way around the site with ease.

Visual-Based SEO

The use of images, graphics and videos are a SEO practice sure to snare visitors’ attention. More than that, they’re high performing assets when used correctly. That said, too many visual aids serve to bog down a website and decrease traffic. However, visual elements balanced with rich text enhance web pages and enriches a visitor’s experience.

Mobile Friendly SEO

Mobile devices have changed the Internet and SEO. Understanding that, it’s easy to see why one of the best SEO practices is designing mobile friendly websites according to Business 2 Community. This ensures people will reach one’s site no matter what device they use or where they are, increasing traffic.