SEO (search engine optimization) is a confusing subject for many people new to online marketing. It can take months to understand a new concept you’ve encountered. However, by following these seven on-page SEO techniques that are easy to do, you can start to receive more search engine love without enduring headaches along the way.
Simply put, on-page SEO is elements of the blog post that search engines look for in order to determine what is relevant to searchers. All of these factors are found within the article itself, such as the title, sub-headings, and pictures. In contrast, off-page SEO deals with methods occurring off your site to rank higher. Examples include posting the link on social media or submitting to bookmarking sites.
For now, just focus on understanding and using the following on-page SEO techniques for your website as it’s a good starting point.
Include Your Keyword in the Title
Having the keyword you chose for the article must be within the title because it’s what people look for when they type a term into Google. For example, if someone is searching for “health benefits of honey”, they want to see that exact phrase in the title to know it delivers the information they need.
Of the following titles, which is more likely to be clicked on by a web user searching “health benefits of honey”?
How Honey Cures Allergies
7 Miraculous Health Benefits of Honey
Why You Should Only Buy Organic Honey
A Teaspoon of Honey a Day Boosts Your Health
The second title is more likely to be clicked on and show up on the first page of search results. Why? The exact keyword “health benefits of honey” appeared in the title.
Upload a Keyword-Optimized Image
One on-page SEO technique that many beginners are unaware of is uploading a keyword-optimized image gives your page some juice. Search engines scan the image to acquire more information about the post. Therefore, when you save the image to your computer, don’t leave it as gibberish. Give it a name that includes your keyword.
Using the same example, a few ideas for titling your image based on the keyword “health benefits of honey” include:
Health Benefits of Honey Intro
Bee – Health Benefits of Honey
Spoon of Honey – Health Benefits of Honey
Use Image Alt Tags
When you upload an image on WordPress, you will see a field that says “Alt Text”. Copy and paste the image title under alt text for an extra little SEO boost. Many platforms have the “alt text” option, but some you need to do it manually through editing the code.
Insert the Link of Your New Post into an Older One
It’s important to insert the link of your new post into an older one, because search engines will rank it quicker after crawling the old post and noticing the link. Search engines aside, maintaining internal linking on your website enhances user experience.
For example, after publishing your post on 7 Miraculous Health Benefits of Honey, you can insert the link anywhere within the content of a previous post. Perhaps, you turn the phrase “benefits of honey” from the sentence “In order to reap the full health benefits of honey, you should only use organic honey.” of a previous article titled “Why You Should Only Buy Organic Honey” into a link to the new post.
Write a Meta Description
The meta description is the snippet you see under the title on the search results page. When it is not optimized, Google will show any part of the article that includes the user’s search phrase. Sometimes, what shows up is something that doesn’t entice readers to click on your link. Therefore, it’s a good idea to manually write your meta description to increase the number of people who click through to your post.
Link to an Authority Source
Google has started to reward website owners for linking to authority sources, so it’s a good idea to find one good external source to link to within your content.
Use H2 Tags for Subheadings
Last, but not least, you should turn your subheadings into h2 or h3 tags (both work). This is easy to do in WordPress, because all you have to do is highlight the text and then select “Header 2” or “Header 3”. For platforms that don’t give such an option, just edit the code like this:
#1 Honey Disinfects Wounds
#1 Honey Disinfects Wounds
By developing the habit of implementing on-page SEO techniques in each article or blog post for your website, you will attract more search engine traffic your way.