6 Tips for Increasing Facebook Organic Reach

Written by: Jason Bayless | August 22, 2016
Ever since Facebook started to add charges to just about everything businesses do on the social media platform, businesses have been looking for ways to increase their organic reach. For a post on Facebook, organic reach is when the post gets viewed, share or processed by readers in some way. By increasing a post’s organic reach, a company can get a great deal of exposure for a very low price. But getting organic exposure is not easy, and it requires a lot of hard work.
Keep Some Relevant Content Evergreen

According to SocialMediaExaminer.com, some of your useful Facebook content needs to be evergreen to keep the traffic flowing to your Facebook page. For one thing, evergreen content is supposed to always be in style and can be shared repeatedly for a very long time.

Another reason for good evergreen content is that it gives people more time to interact and make comments. Content that is tied to a time frame will often fade and become useless in terms of organic reach. But evergreen content can create conversations that will get your content out to a lot of people.
Develop Strong Content

Search Engine Journal has been offering solid SEO and social media advice for years, and Brandon Seymour of Search Engine Journal recommends making sure that all of your Facebook content is relevant and useful. Facebook is rapidly becoming as much of a search engine as Google, which means you will need great content to be able to compete with the rest of the content on Facebook.

When you post content to Facebook, make sure it has value for your audience and is relevant to your other Facebook content. Strong content will help sell itself, and it will get you more organic reach on Facebook.
Share – Don’t Sell

Facebook users are very hesitant to click on an advertisement or get involved in a sales pitch, but they enjoy sharing useful information. If you want to increase the organic reach of your Facebook page, then you need to become known as a company that shares information that is important to its audience, regardless as to where that information came from.

You do not want to start heavily endorsing the content of your competition, but you do want to share information that would be useful to your audience. In the end, your audience only cares where the information was shared from, without as much emphasis on the point of origin.
Understand What Affects Your Audience

Facebook offers a comprehensive set of insights that you can use to determine how your content is affecting your audience. If you release a piece on your latest product and it doesn’t do too well but the announcement about the update to an existing product gets a lot of shares, then you know that your audience is more interested in your current products.

It is important to watch these insights carefully and keep an eye on shifting trends. Your customers may be interested in content on your existing products now, but that could change quickly.
Watch The Competition

Your content is constantly trailing behind the competition, then that is going to have a negative effect on your organic reach. But if you work hard to write on subjects of interest to your audience that your competition is ignoring, then that will help to enhance your Facebook page’s reach.
Sometimes you have no choice but to follow-up on a competitor’s content, and you should respond to something if the need arises. But your goal should be to offer content that your competition is not offering and help educate your customers in different ways.
Have A Realistic Schedule

It is important to post quality content to your Facebook page regularly, but try not to over-saturate your page. If you are constantly posting content that overlaps with the content you already have, then all of your content will run together and nothing will stand out.

Develop a content schedule that gives your existing content time to be shared, but does not wait so long to get new content on your Facebook page. Experiment with different release times and find out which works best for your site.

Companies are scrambling to increase their organic reach to help boost posts without investing a lot of money. It takes a long time to develop organic reach with your Facebook page, but it is well worth the effort.