6 Strategies to Build Links to Your Small Business

Written by: Jason Bayless | December 30, 2016
A network of links directing readers to your page is beneficial for many reasons. First and foremost, when a page links to your site as a resource, you’re viewed as a trusted company for that reader. This new traffic can lead to new readers or even new customers.

But links to your site can also improve your SEO ranking. Not only does it give crawlers an opportunity to find your page from another website, but it also tells Google that you are trusted by other businesses. The more links you have, the more “votes” you have encouraged your page.

However, links to your website are not always easy to get. Because the linking power is out of your control, you need to build and foster strong relationships if you want to build a solid web of links.

If you’re a small business hoping to improve the number of links to your page, here are six strategies you should try.
1. Get involved locally.

Local non-profits and charities are always hosting events for individuals in the community. With each event, there are websites, social media pages, articles, and more promoting the upcoming date online. If you want your name – and your link – attached to those marketing materials, consider sponsoring an event or two.
2. Create a resources page.

Resources are a great way to let your audience know of some trusted materials, programs, and guides in your niche, but they are also great for other websites to link to. If you take the time to build a resources page, other websites can link to your site or even include you in their own resources page.
3. Become a resource.

Articles, blogs, and news pieces are always looking for experts to link to in order to back up their claims. If you have a message worth sharing or believe that your company fits well within the context of an article, reach out to the author and give your input. Because links can be mutually beneficial, establishing yourself as a resource is a great way to build links and be seen as an expert.
4. Use social media.

When you share your content on social media, you’re creating a link back to your website. Each time that someone shares your content, another link is being created as well. The more shares you get, the more links to your website that you will have. This simple yet effective strategy is one of the best ways to increase the number of links back to your page.
5. Guest post.

Guest posting is a great way to get your content in front of your target audience while also increasing the number of links to your site. Through guest posting, you can create content that will be shared on an already established blog or news site that your target audience frequents. You can fill your posts with links to your page and include a blurb about you and your company.
6. Create great content.

If you want to get links to your site, there is no better strategy than simply creating great content. If you can write blog posts, articles, and other forms of content that your audience wants to read or that takes a unique approach to information already out there, other companies will be sure to use your pages as references and guides. With great content, you can get more links to your site and increase your SEO strategy.

To get links back to your small business’s page, you will probably need to do a bit of outreach at first. The more traction your pages get, the more links you will be able to secure. While you’re still building your links, don’t be afraid to reach out to individuals in your community or across the web to feature your blog, a specific page, or even your site as a whole.