Local small-business owners have it harder than many. If you’re like the average business, you have a limited budget to work with. Whether you offer e-commerce or not, you need a website. This allows people to learn about your products/services and gives you a chance to entice them to do business with you as opposed to the competition.
Do Keyword Research
It’s important to do keyword research so you have the right keywords throughout your content. This includes choosing keywords that attach the city, town, or community into the name. Take a look at what your competition is doing for their keywords so you know how to compete effectively with them.
The keywords should be found within your content, titles, and meta tags.
Belong to Local Directories
There are a lot of community directories – and this is where many people choose to go when they want to find a company in their area. Belonging to the local directories will also help you to create more backlinks. This gives you more authority and helps you to rank higher in the search engine result pages.
Do some research on directories that are within your community as well as that are focused on your industry. The more you can be a part of, the better.
Work on Getting Reviews
Reviews are going to help you in all sorts of ways. Local small businesses depend on reviews to sell themselves. Particularly when your brand is new or relatively unknown, people will use the reviews to determine whether they want to do business with you. It will also increase the positive sentiment that’s found online about you – and search engines will use this to rank you higher.
Your reviews should be on Google+, Yelp, Facebook, and local review sites as well.
Become a Guest Blogger for Local Blogs
There are going to be all sorts of local blogs and websites. Find out what it takes to be a guest blogger for these. You write a blog and it gets shared for everyone in your community to read. People learn that you’re an expert within your industry. You should also get a link back to your website – and that’s going to help with your local SEO efforts as well.
There’s no reason to limit yourself to writing just one blog. You might find that you’re able to become a regular contributor to a few blogs. If you’re a handyman, for example, look at various blogs to see if you can have a DIY or homeowner tip column once a week. If you’re a restaurant, have your chef offer up cooking tips. Create interesting angles to ensure you get the blog spots you need.
Utilize Social Media
Social media is a free tool for you to use. It’s going to help you develop an audience and communicate with them regularly. Facebook, Instagram, and Twitter are all beneficial, and each are going to tap into different demographics. Using social media will also help you to have more links online, which will help you to rank higher in the search engines. This will help you to be more visible.
Optimize Your Content
Finally, you have to optimize your content. The content needs to be high in quality and meet the needs of your target demographic. Otherwise, you might be able to get the people to your site, but you won’t be able to convert them into customers.
As a local small business owner, you have to work at being more visible. Search engines will show you off, but you have to be involved in various areas. The SEO practices are ongoing, which is why it’s a good idea to get into the directories and become a guest blogger.