6 Best Practices for an SEO Strategy That Rocks

Written by: Jason Bayless | January 20, 2016

Optimizing your site for search engines is an incredibly vital part of growing your websites. Your web traffic statistics rely heavily upon visitors finding your site by searching, so you need to make sure that your website has a solid ranking in Google and other large search engines. Here are some habits you should use if you want your SEO to succeed.

Write Naturally
Most of us know that adding keywords is an important part of SEO. However, when using keywords it can be easy to make mistakes. Keyword stuffing results in Google’s bots determining that you’re content is trying too hard to be noticed, which makes you seem like you’re spamming people or Google.

Another mistake occurs when keywords seem out-of-place and unnatural. This causes them to stick out like a sore thumb, resulting in an article which seems awkward and is unpleasant to read.

To avoid this, focus on writing the content and substance of the article first. After you’ve done this, edit the article to add any keywords that were omitted the first time. Add or revise a few sentences to include your keywords, and do your best to make the flow as seamless as possible.

Interact With Others
Backlinking is far easier to do when you genuinely take an interest in what other people are saying. Leave thoughtful comments on other blogs, interact with others, and do your best to actually make friends. By creating an online presence that people enjoy interacting with you’ll make it a lot easier to get others to link to your blog.

Encourage Comments and Shares
It’s important to get people to do more than simply visit your site, so do your best to encourage interaction. If you don’t have buttons already installed on your site to let people share your content on social media, then take a few minute to add them. If you feel that a sentence or so in your content is especially quotable, then highlight that quote and add a “tweet this” button. If your site has images, then make sure you have a Pinterest plugin installed, and fill in the description for each photo so that others who see the pin are more likely to visit your site.

Comments are also important. Encourage people to comment by asking for their opinion on matters. Include a “subscribe to comments” option to help facilitate discussion and insure return visits. When Google sees that people are responding to your content rather than simply closing the site your rating is likely to improve.

Maintain Your Website
Broken bits of coding, old links which don’t work, awkward site navigation, and slow loading times can all make for an unpleasant user experience on your website. To make certain that visitors stick around on your website, it’s important to keep every aspect of your site running smoothly. Fix or remove any broken code, update links, re-upload any photos that aren’t displaying properly, and update your design any time it starts looking less-than up-to-date. With the rapid technological advancements being made today, it’s easy for a website only a few years old to be categorized as a “dinosaur” if it isn’t maintained properly.

Think of Your Site as a Brand
When it comes to outlets for your content, don’t be exclusive. Social media, video content, email marketing, and other outlets are very important. Social media sites such as Twitter and Facebook help you keep your readers engaged. Google is showing more and more that they value video content and promote it in their search results.

With more and more people using phones, tablets, and other mobile devices it can be very beneficial to branch out and promote your website in a variety of ways.

Remember, though, to post unique content on each venue. They can be related, but not every Facebook post should simply be a link to your latest blog post. Emails, tweets, Facebook statuses, and Pinterest posts should all have a variety of unique content.