Effective search engine optimization (or SEO) on your website helps people looking for your services to find your site. While getting good backlinks from reputable sources helps your site rank, you don’t have as much control over who links back to your site. However, you do have a great deal of control over your on-page SEO tactics. Fortunately, there are at least a half a dozen actionable steps you can take to make your website more attractive to the search engines. Take a look.
1. Your Content
According to the Moz.com website, content counts as one of the key factors that will help your site rank well with the search engines. This not only includes the substance of the content (the topic), but also the words you use to describe the topic (the keywords.)
Here’s an example. Let’s say you run a website that reviews and rates educational computer games. The keywords you’d use for this content would be words like “learning games,” “educational video games,” and “video games for learning.” You’d use these types of keywords throughout the content because they represent actual search terms that people use to look for what you’re writing about, in this case, video games.
Write good content related to your niche and use relevant keywords within these texts to boost your ranking. You get a bonus if your keywords appear in the first 100 words of your post.
2. Outbound Links
According to the Backlinko website, linking to websites that feature content related to your niche will increase your rank on the search engine. It’s even better if you can link to a site that has more authority than yours does like a university or a big news site like CNN. These types of links will rank better than websites that have no outbound links.
Link to authority sites in your niche when you’re writing blog posts and other content for your website.
3. Internal Links
Not only do outbound links help your site, internal links help your site as well. These are links that you put in one blog post (for example) that links to another blog post on your site. Ideally, these two posts will be related in terms of content or keywords.
Link between the pages on your site.
4. Update Your Blog Often
Search engines like fresh content. One of the simplest ways you can make fresh content is to update your blog on a regular basis, according to Forbes.com. This signals to the search engines that your content is fresh and relevant.
Update your blog often with content relevant to your niche using the proper keywords for your niche.
5. Make SEO-Friendly URLs
Your website’s URLs are some of the first SEO elements that a search engine can read. There are some best practices that you can do to make them more SEO-friendly. The best URLs for SEO purposes actually look pretty good and clear to the eye. They also contain the keywords in them. Words are separated by spaces. Also, the shorter the URL is the better.
When you make new pages for your website, make sure they’re keyword rich and that they are easy to read.
6. Keyword Heading Tags
If you use H1, H2, H3 tags, make sure that your keyword is in those tags. You don’t want to force it, but if it’s logical to include the words in your headers, do so.
Here’s an example using the keyword phrase “video games in the classroom,”
How to Use Video Games in the Classroom
When the search engines scan your pages, they’ll find the keywords in the headers and index the pages accordingly.
Be sure to use keywords/ keyword phrases in your headers on the page.