5 Tips About Yoast SEO

Written by: Jason Bayless | June 01, 2016

If you are using WordPress for your site, you probably understand the importance and benefit of using plug-ins to optimize your posts and deliver even better bits of information to your readers. Plug-ins are especially important for managing your SEO campaign and ensuring you are targeting the keywords you have selected.

One of the best SEO plug-ins is called Yoast. Here are 5 great tips that can help you make the most of the Yoast SEO plug-in and consistently deliver great blog posts.

1. Edit Your Titles and Meta Descriptions

A huge benefit to using the Yoast SEO plug-in is that you can edit your post titles and meta descriptions to fit the needs of your SEO strategy. Usually, the meta description for a post is created by taken a snippet of information from the blog post itself. Rarely does this give an adequate description of what the post contains. With Yoast, you can not only edit the information, it will also gauge how well it fits the keyword you are targeting.

2. Select Primary Categories

When you create a new blog post, you’ll always want to categorize it into the most appropriate area. Unfortunately, sometimes it feels like that post should appear in more than one category and it can get difficult to place it in the right area. With Yoast, you can set a “primary category” for each post. This primary category shows that it identifies most with that area, but still applies to a secondary category.

3. Check Against Other Pages on Your Site

Yoast knows that there is enough competition for the top spot out there that it doesn’t want you to find your new post competing with another post out there. If you frequently used the focus keyword in the past, it will alert you that you are creating duplicate information. This can keep you on track, allow you to target more than just one keyword, and find your blogs in the results of multiple searches.

4. Place Keywords in the Most Important Locations

When you’re creating a new blog post, the five most important areas for keyword placement is in the heading, the page title, the URL of the page, throughout the copy of the article, and in the meta-description. Yoast makes it easy to see if you have targeted each area and the keyword is appropriately placed. If your keyword is missing from one of the sections, Yoast will let you know before you publish the article.

5. Include Images and Links

Adding images and links to your blog posts not only increase the interest of the reader but also can increase your SEO strategy. Unfortunately, many people forget to use them throughout their page. With the addition of the Yoast SEO plug-in to your website, you’ll find that it becomes much easier to remember links and images. Before submitting your new post, Yoast will let you know that you have forgotten to add images or links, allowing you to go back and make the change.

Overall, Yoast is a great way to gage your SEO strategy. Through the easy-to-read use of red, yellow, or green “lights” you can see if you have reached an adequate amount of SEO before you post each article. The plug-in also provides you with instructions for how to improve your strategy, what you are missing from that particular post, and what you need to do to turn all your lights green.

Your SEO strategy is important to your business success. Yoast can help you ensure you are implementing it correctly.