Each year, SEO becomes more and more important to a small business’s success. In order to get found online, small businesses need to constantly revisit their SEO strategy to see where they’re succeeding and where they’re falling short. As the algorithm changes, SEO strategies need to shift to accommodate the new set of rules.
In 2017, SEO is still incredibly important. If you’re looking for ways to give your SEO strategy a boost, here are five tips for your small business.
1. Enhance Old Content
If you’ve had a website for a while, you’ve probably accumulated a lot of content. While you want to have a lot of content on your site, you want to ensure it is only high-quality content. If most of your web copy or blog posts were quickly written and slapped up to your page without much thought, it probably isn’t doing much for your SEO.
Go back and look at the content you have for your website and see if it’s contributing to your SEO strategy. If it doesn’t use the right keywords or isn’t properly optimized, make the necessary changes to give it the boost you need.
2. Check Your Online Reviews
Reviews are incredibly important for small businesses. If you don’t have a lot of online reviews or you have dozens of negative reviews, you will struggle to find the top of a search engine results page. To improve your SEO, you’ll want to clean up your online reviews.
If you’re lacking online reviews, you can get more simply by asking happy clients and customers to leave a positive note. However, you’ll need to avoid black hat tactics like paying for reviews, or Google may ding you. If you have negative reviews, you don’t want to delete them. Instead, see if you can solve the problem the customer faced and change their opinion. Getting more positive reviews can help counteract the negative reviews.
3. Place Your Keywords Appropriately
Keyword placement is very important for your SEO strategy. If you want to rank highly in a search engine search, you need to use the right keywords and they need to be placed in the right positions. This involves more than just using them throughout your text.
Check to see if your keywords are placed throughout the content, in the header, in the title of the page, and in the page’s metadescription. Using your keyword in alt-text can also boost your SEO strategy.
4. Optimize for Voice Search
Voice search is one of the SEO tactics on the rise in 2017. As more and more people begin using mobile devices for searches, they may use voice capabilities to find stores nearby. If you’re not optimized for voice search, you could be missing out on a large audience.
When optimizing for voice search, keep in mind that most users speak in full sentences when searching through voice. Instead of only keywords, optimize your pages for full questions or sentences.
5. Boost Page Speed
Page speed is the amount of time your website takes to load. This is important for your SEO strategy because if your page takes too much time to load, your audience isn’t likely to wait around. If your visitors are constantly leaving your page quickly, search engines will move you down their list.
Look for areas you can improve upon to decrease load time. Large images are one of the biggest culprits for hurting page speed.
Use these five tips in your next SEO strategy.