5 Simple SEO Copywriting Tips For Small Businesses

Written by: Jason Bayless | October 13, 2017

“If you run a small business and want to optimize your level of success in the ecommerce sector, it’s important to know that consistently producing incredible content is a great way to realize the goal. With this idea in mind, be sure to use some or all of the following five SEO copywriting strategies:

1. Use Infographics.

The more visually appealing your content is, the more likely your audience will be to read it. Luckily, including infographics is a relatively simple and highly effective way to optimize the aesthetic appeal of your content. In addition to including unique, eye-catching color schemas and templates, infographics put data in easily digestible formats like pie charts and graphs.

2. Make It Scannable.

In addition to using infographics, make sure that you get in the habit of making your content scannable. This approach is important because research studies indicate that the majority of online audiences do not read through blog posts and web articles in full. Rather, they quickly scan through the content to locate the specific piece of information they were looking for. With this reality in mind, you want your text to be as scannable as possible.

There are several textual elements you can incorporate into your content to make it scannable. Some of them include:

• headers
• subheaders
• bullets
• numbered lists

3. Move Beyond Generalizations.

While stating facts is important, it’s equally important that you move beyond generalizations and get specific. Adding details to your content sets it apart from the blog posts and web articles that already exist in the internet world. And if the details are valuable, your audience might save the content and use it as a point of reference at some time in the future.

4. Add A Dynamic Video Link.

As many marketing mavens know, online audiences are more likely to watch a video than read an article. Thus when you’re putting your textual pieces together, it’s important to remember that you can increase the likelihood of the written work being valued and shared by providing a link to a dynamic video. Make sure that the video you select is entertaining, engaging, information-rich, innovative, or valuable in some other significant way.

5. Include A Compelling Call To Action.

Having a compelling call to action can make the difference between average and awesome conversion rates. Your call to action compels the reader to do something, and that thing will either immediately or eventually lead to conversion. An example would be a call to action which encourages a reader to sign up for your free weekly e-newsletter. The e-newsletter will include brand promotions, coupons, and specials. All of these features entice your audience to buy. Here is an example of a compelling call to action: “”Buy Our eBook By Midnight To Attain 75% Off!””

Typically, the call to action is placed near the end of the content. This is so your offer will be one of the primary things that the reader is thinking about before leaving your site. However, it’s important to note that you can sprinkle calls to action throughout your content so that the power of suggestion is even stronger!

Don’t Delay: Start Implementing These Copywriting Tips Today!

If you’re serious about making your small business as successful as possible, know that consistently publishing incredible content is a great way to make it happen. Start using the copywriting tips outlined above so you can get your organization on the road to attaining more online influence and ever-increasing conversion rates!”