As Google continues changing its algorithm and changing the way it ranks pages, it becomes even harder for newer and existing websites to move up the ranks. All you needed in the past was a page that used the right keyword density and had some meta tags to become one of the top sites on the web. Having lots of keywords today might leave your page at the bottom of the search rankings or hidden 10 or more pages back in a search. Using links and relying on link building can help your page move up and get you more page views, but you need to know which tips experts use to build link relationships.
Use Lots of Images
A popular tip making its way around the web today tells website owners to create a photo database on their sites. Unless you have lots of free space, it might be next to impossible to create the type of database that will get attention. You do, however, have more than enough space to upload images relating to the articles and blogs that you post. Always use original images or include a link to the owner of the image. Every time others share one of your images, it should include a link back to your site.
Guest Blog in a New Way
Guest blogging was once one of the top ways to build links and get additional page views. Google started dropping page rankings for sites that had too many outgoing links or too many incoming links. If you want to take advantage of guest blogging today, you need to stick with sites that are similar to yours and sites that cover the same topics. Offer space on your site for guests to blog in exchange for a link back to his or her site. Every time that you blog, make sure that you get a link back too.
Get Reviews and Testimonials
Does your website use specific tools, people and companies? A great way to build links is with reviews and testimonials of the products and services that you use for your site. Post detailed reviews with a link back to the person or company. Send a copy of that review to the company or person. Many companies and those with professional websites will want to include those reviews on their sites and will include a link back to your own site.
Rely on Deep Linking
Whether you just started a website, or you own a site that you created years ago, the odds are good that you have a few dozen pages hidden deep in the archive of your site. Now is the perfect time to move those pages higher in the search rankings with some deep linking. Use your main page or articles posted on the main page to link back to pages hidden deep on your site. Link each of those pages to anchor text that relates to the current article to avoid keyword stuffing, which can make Google drop your ranking.
Place the Best Links First
Experts recommend that e-commerce sites out their most popular products on the front page. Each time that a visitor goes to the home page to view those popular items, visitors will find other items they might find interesting. Even if you don’t sell products on your site, you can still place your best links first. Make sure that visitors have access to your highest viewed articles on the home page, and include links at the bottom of each page to relevant articles and pages on your site. This encourage viewers to go deeper into your site and view more information.
Building links is one of the best ways to move up in a Google search of keywords relating to your page. Throwing up a few random links may do more harm than good though. You want to use relevant links that apply to your site and links that visitors will find useful.