21 SEO Tips for a Small Business to Outrank Google

Written by: Jason Bayless | November 15, 2017

If you have a small business website on the internet, you must use sound search engine optimization strategies to compete and outrank your competitors. Here’s 21 SEO tips to help your website gain higher listings on search engines.

No Guaranteed SEO

SEO rankings can never be guaranteed. There are too many factors involved to expect an exact listing. Stay away from people who tell you that they can guarantee you rankings.

The Long Haul

Search engine optimization is a game of patience. Longtail keywords will pay off over time. You must not be discouraged if nothing happens right away. It may take time to see the results of your efforts in SEO.

Continued Progress

Implementing search engine optimization is a never-ending process. For best results, you must continue to optimize your whole website throughout the years. This will ensure that you employ strategies that work best and are not outdated.

Don’t Spam

Google will penalize your site if you try to spam keywords. Content should include natural language throughout every page.

Valuable Content

Your content is the most important part of your SEO strategy. It must be valuable and include information that will help customers engage with your site.

Research Keywords

You must continue to see what keywords are working and create pages that are specific for those keywords. In the future, your website will receive more visits from customers who use longtail keywords.

Keep It Frequent

Be sure to publish fresh content in a consistent manner. This shows Google that your information is relevant and up-to-date. They will reward you with higher rankings.

Keyword URLs

Make your URLs user-friendly by keeping them short with relevant keywords.

Unique Titles

Keep your titles below 55 characters and include unique descriptions with primary keywords. Include model numbers, brand names, colors and other descriptive words to help the process.

Add a Sitemap

Google crawlers will have an easier time scanning your website if you include a sitemap that shows them how your content is linked.

Build Quality Links

Create quality backlinks from websites that Google trusts. It’s better to have just one link from a highly respected site than 100 links from low-quality, spammy sites.

Backlink Status

If you put the time into creating backlinks, be sure to check their status and see if a backlink to your site has been created. If not, try to get the backlink again or move on and search for other opportunities

Fight Negative SEO

Unfortunately, negative SEO has started to become a bigger problem. Be sure to disavow these links so that your site does not get penalized.

Monitor Rankings

Track your keyword rankings in a spreadsheet or online tracker tool. Watch for progress and update areas that slide back in rank. Continue to implement search engine optimization strategies that will increase rank.

Google Webmaster Tools

Utilize the free analytics at Google Webmaster Tools. Any little improvement that you can make on your site will help you rank higher than the competition.

Utilize Google Analytics

Google analytics offers free traffic analysis for your website. This is a great way to see where your customers are coming from and monopolize on that data.

Optimize All Images

Every single image on your website should be optimized with a descriptive name. Use the alt tag and include captions around your pictures.

Avoid Bad Links

Never link to an outside website that has been penalized or has content that is unrelated to your niche. Analyze every website that you send a link to.

Broken Pages

Over time, internal links on your website may produce broken pages. Find a tool on the internet to help you locate these pages and fix them as soon as possible.

Don’t Buy Backlinks

Your website will get penalized if Google finds out that you are using backlinks that have been paid for. It’s not worth the risk to pay for backlinks.