You probably have heard the announcements made toward the end of 2015 concerning the Accelerated Mobile Pages project. Google officially was scheduled to launch AMP in February 2016, and now users are exploring its benefits. What is AMP? It is a coding platform that optimizes mobile HTML pages to load up to 85 percent more […]
Google Launches AMP Filter
What’s Next in Search?
Search Engines: Important Online Tools Today, search engines dominate the way most online visitors locate useful information. The Internet contains well over a billion pages of information, so many that an individual could never visit all of them during a single lifetime. With a multitude of competing websites working to attract their attention, many people […]
6 Tips for Successful Twitter Marketing
Twitter marketing can be great for businesses, but it’s often not used effectively. It’s one of the most popular social media platforms, which can make it vital for your business. Unfortunately, not everyone is using Twitter effectively to reach their potential customers. Basics of Twitter Brand Your Profile Make sure your profile includes a biography […]
12 Best SEO Tips
Creating a search engine optimization strategy can be confusing and difficult if you’re not an expert. Even if you are an expert, there are so many changes, strategies, and things to remember that it isn’t difficult to forget something important. To ensure you have covered all your bases when creating an SEO strategy, here are […]
6 Tips for Increasing Facebook Organic Reach
Ever since Facebook started to add charges to just about everything businesses do on the social media platform, businesses have been looking for ways to increase their organic reach. For a post on Facebook, organic reach is when the post gets viewed, share or processed by readers in some way. By increasing a post’s organic […]
Is Google Trying to Kill SEO?
Over the years, many companies have tried to sue Google for one thing or another. No matter what the search engine giant faced, the court always dismissed the case. However, it seems that the tides have turned. A Florida judge denied Google’s motion to dismiss the case against. This case is important because it could […]
How to Craft the Best Page Titles
Back when you were in school, your teachers probably required you to put a title on the top of your papers. Chances are, you wondered why that was the case, and you may have even skipped that requirement once in awhile. Now that you have navigated the business world, you understand that titles help to […]
Which Structured Data Should I Use?
Referring to information presented in a way that clarifies understanding, structured data is used by leading search engines to streamline search results. Such data can also boost your standing on search engine results pages and prevent confusion with common terms and phrases, so it makes sense to include it in your content. The next thing […]
Mobile vs. Desktop: Are You Optimizing?
More and more consumers are doing their web browsing on their mobile phones and tablets. Therefore, it’s the savvy business owner who makes sure that his or her business website is mobile-friendly. Fortunately, some best practices for mobile optimization exist. As you’re putting together your website, here are some ideas you need to keep in […]
4 Best WordPress Speed Up Plugins
There are numerous ways that Google’s Hummingbird algorithm examines and ranks websites in its search results, but one of the most important factors used in this process is the time it takes to load a website when “crawling” it. Google’s algorithm has been trained by the company’s search engineers to view faster websites as being […]