SEO is what online marketers use to stay visible, stay relevant and make money from their goods and services. Marketers may optimize content for search engines or optimize it to look its best on a certain website or social network. Sites and social media accounts may be optimized to be found quickly and easily by […]
What is Negative SEO?
2016: Use PR to Boost SEO
As with so many emerging trends in online marketing, Google search engine algorithm updates have had a measurable impact on where SEO and public relations (PR) intersect today. In this post, learn how you can use this new trend to your business’s benefit by using public relations to boost your search engine optimization (SEO) results. […]
2016: SEO & Social Media Tactics
Social media connections are more important than ever in 2016’s SEO environment. Having organic propagation of your content is incredibly valuable. First of all, it just gets you in front of more eyeballs, so that is a plus on its own. Secondly, when your content takes off on social media and powers engagement in those […]