• SEO Meets CRO: Build Trust and Increase Conversions

    Written by: Jason Bayless | May 30, 2014

    You’ve probably created landing pages targeted to specific products or services, frequently written and posted informative blog posts, and probably also have a robust social media campaign and a PPC campaign sending prospects to your website. Maybe your search engine rankings are excellent for your most competitive keywords. But have you given much thought lately […]

    Read the Full Post

  • How and Why to Update Old Blog Posts for SEO

    Written by: Jason Bayless | May 30, 2014

    One piece of SEO advice you’ll hear almost everywhere you turn is that frequently updating your website and blog with quality content is a must to keep your PageRank high. But while you’re moving forward and creating new content, does it make sense to take a little time to revisit and revise your old content? […]

    Read the Full Post

  • Rewrite Your FAQ Page for Better SEO

    Written by: Jason Bayless | May 29, 2014

    Have you given your FAQ page any thought lately? Most FAQs are written at the time the website is first designed and then forgotten for years or decades. But like everything else on your website, the FAQ page can be made to work harder for SEO. Although the Frequently Asked Questions (FAQ) page has been […]

    Read the Full Post

  • SEO Workarounds for “Not Provided” Keywords

    Written by: Jason Bayless | May 28, 2014

    In September 2013, Google encrypted search data when it made all search secure. The change meant that web content publishers lost access to a source of keyword data that they had come to rely on in Google Analytics. Previously, the search terms users typed in to find your website had always been available, but now […]

    Read the Full Post

  • What Are 301 and 302 Redirects, and How Do You Use Them for SEO?

    Written by: Jason Bayless | May 27, 2014

    When you’re studying up on SEO best practices, at some point you’ll probably come across the terms “301 redirect” and “302 redirect.” If the only HTTP status code you’re familiar with is the “404 Page Not Found,” then this might seem a bit confusing. Fortunately, 301 and 302 redirects are much better than a 404, […]

    Read the Full Post

  • The Rules of the Game After Google Hummingbird

    Written by: Jason Bayless | May 26, 2014

    In August 2013, Google released its Hummingbird algorithm. The biggest change Hummingbird brought with it was a new emphasis on semantic search, or the process of trying to figure out the user’s intent when performing the search. In other words, with Hummingbird, Google takes imperfect user queries and rephrases them to deliver more accurate and […]

    Read the Full Post

  • Preparing Your SEO Strategy for the “Internet of Things”

    Written by: Jason Bayless | May 23, 2014

    As an industry and a set of marketing techniques, SEO has always been about change. New devices and platforms are developed, and SEO techniques come into vogue and then fall out of favor. Google releases several updates per year, and website owners scramble to redo their SEO accordingly and rethink the way they approach their […]

    Read the Full Post

  • Use Hyperlocal Resources for Better Local SEO Rankings

    Written by: Jason Bayless | May 22, 2014

    If your business has a physical location and could benefit from some effective local SEO tactics, this post is for you. Are you using hyperlocal resources to attract more customers to your brick and mortar location? Hyperlocal (sometimes spelled hyper local) resources are those websites and web content that are specific to your city or […]

    Read the Full Post

  • SEO for B2B: Why B2B Companies Need to Make the Most of LinkedIn Groups

    Written by: Jason Bayless | May 21, 2014

    LinkedIn Groups are growing by leaps and bounds: As of last August, when LinkedIn redesigned its LinkedIn Groups pages, over 200 conversations were happening every minute in those groups and over 8,000 Groups were created each week. That’s an astounding rate of growth, but is there an SEO opportunity to be found there? Well, not […]

    Read the Full Post

  • Is Guest Blogging for SEO Dead?

    Written by: Jason Bayless | May 20, 2014

    In several of our blog posts, we’ve mentioned the practice of writing high quality articles as a guest blogger as a viable SEO technique. But since last month, when Google penalized MyBlogGuest (one of the most popular guest blogging networks), many bloggers and website owners are wondering if it still makes sense to guest blog […]

    Read the Full Post