No website is an island, but you know that using a link farm is a dangerous no-no. All sites need incoming links to help boost their search engine rankings – but it’s crucial that those inbound links come from quality websites. But how, exactly, can you get those good quality inbound links from reputable sites […]
SEO and Networking: How Relationships Help Build Your Backlinks and Reputation
Should You Make Keyword Co-Occurrence or Co-Citation Part of Your SEO Strategy?
The SEO industry – and savvy webmasters and business owners – are always trying to keep up with Google’s latest page ranking factors, both so they can stay ahead of competitors and also stay out of trouble. Right now, some of the SEO industry buzz has to do with something called co-occurrence of keywords. What’s […]
New SEO No-No’s: How to Get Your Site Penalized by Google
Is it possible for your site to be too optimized for search engines? Apparently Google thinks so. SEO tactics that once earned you higher rankings can now instead get you a slap on the wrist from Google. Oddly enough, the frowned-upon tactics aren’t even all Black Hat SEO in nature – in fact, some of […]
Do Business Leaders Need to Learn SEO Basics?
Even if you’ve hired an external company to manage your website’s search engine optimization (SEO), as a business leader you should still learn some of the basic tenets and techniques of SEO. There are several reasons why – just to name a few: You need to understand the SEO tactics the SEO professional is recommending […]
SEO News: Consumers Dig through More Search Results for Company Reviews
Want a tidbit of good (and somewhat surprising) news about online consumer search behavior? A new online study found that 57% of consumers will look through more than just the first and second pages of search results to find reviews of a company they’re researching. Third-party websites with reviews of your company or product aren’t […]
Choose a CMS that Works with SEO
Many of this blog’s readers already have a website in place, either with or without a web content management system (CMS). But for those who are creating a new website (or revamping an older one that’s gotten outdated) and want the ease of use a CMS provides, you’ll want to be sure the CMS you […]