20 Tips to Improve Your SEO Content Writing in 2016

Written by: Jason Bayless | October 28, 2016
Writing good content for SEO is a skill. Mastery of this skill takes some time and practice because it can be complex. With the constant updating of rules and search algorithm by Google, the quest for effective SEO can often leave you wondering what actually works to get your content to the top results while maintaining good quality. The game of SEO is ever changing. For example, keyword density no longer works, and this is actually a good thing for the sake of quality content rather than poorly written content being highly ranked. Nowadays, quality content is a must for SEO success. To help you improve your SEO content writing and avoid common pitfalls, we have some tips for your SEO improvement.

1. Make sure your content is original
Plagiarism is one thing you want to avoid at all cost. It’s ok to research but don’t copy. Use CopyScape or other plagiarism checkers out there.

2. Outline Your Ideas
Creating an outline helps the flow of your ideas and facilitates better content.

3. Write For Your Target Audience
Know and understand your target audience and write your content to be relevant and appropriate to them.

4. Be A Storyteller
The use of storytelling techniques is a potent tool for a writer creating their content. You don’t need to create a novel but you should write without being too formal. The goal is to build a connection with your readers and engage them.

5. Incorporate Visuals
With the prevalence of social networking platforms such as Instagram it’s clear that visual media becoming more preferred by the online audience. Great content doesn’t have to be limited to text. Grab attention with some visual material and you could even garner more traffic.

6. Long Tail Keywords
Putting a focus on long tail keywords and revolving your content around less competitive word combinations is a better strategy to market your content. Potential customers looking for these terms tend to be closer to purchasing and are thus more likely to convert.

7. Use Active Voice
Active voice is clearer and more persuasive, making it prevail in SEO content. Don’t avoid passive voice altogether, but make more use of the active voice so less cognitive effort is required from readers.

8. Use Comprehensive Content Rather Than Trivial
Make sure your content is substantial enough to get noticed and provide readers with new insight.

9. Structure Paragraphs
If you outline your ideas this should be fairly easy. Break your content up into small paragraphs, each having its own point or argument.

10. Avoid Overuse of Keywords
Stuffing your content with keywords has never been a good idea. First, your content wouldn’t read well. Secondly, Google could penalize you heavily for it.

11. Break Your Content Down Into Headings
This complementary method can help boost readability. This saves readers time in going through your post.

12. Rhetorical Appeals
The three main rhetorical appeals that people need to mind when persuading others: Logos (appeal to logic), pathos (appeal to emotion), and ethos (appeal to character). Use these appeals when writing for audience by establishing credibility, evoking emotion, and backing up arguments with logical reasoning and credible sources.

13. Don’t Digress Too Much
Straying away from topic is a common error that can hinder a writer’s content. Structure your article as mentioned in some earlier tips and have someone proofread after you finish a draft.

14. Put Together A Good URL
Having a very readable URL makes things easier.

15. Use Readable Font/Typeface
Even if typography is not your area of expertise, be mindful about the font you use on your website. Make sure it is legible and doesn’t put a strain on readers’ eyes.

16. Insert Meta Descriptions and Alt-Text
These help improve your traffic and optimization. Meta descriptions are the small bits of text that appear below each URL link on the search engine results page.

17. Build Your Links
This is one of the most reliable ways to grow your ranks in the search engine. Avoid spamming your content with irrelevant links.

18. Edit
Don’t rush to publish once you’ve finished writing. Let the content rest and make a thorough effort to edit. Delete material that seems redundant and address any inaccurate or inconsistent material.

19. Choose Your Anchor Text Widely
Allow readers to expect where your link might lead to.

20. Promote Your Content and Ask For Feedback
Once you’re confident in what you’ve written, share it and let it be known. Be open to readers’ responses.