16 Key On-Page SEO Factors

Written by: Jason Bayless | October 17, 2016
Internet users turn to Google and other search engines to find the information they need to solve problems, shop and find entertainment. You want your web pages to appear at the top of search engine results to attract needed relevant traffic to make your website profitable and fun.

Search engines use secret algorithms to predict what online content most accurately matches the intent of their users and puts it at the top of search results. The following important on-page SEO factors will help you create and present your online content in ways that will attract the search engine traffic needed to reach your goals.

1. Optimize URLs

Use the URL of every published page to help search engines understand its purpose. Name your pages with their intended keyword rather than using dates or numbers that have no relevance to your content.

2. Enhance Page Titles

Make sure every page has an H1 tag to identify its title to search engine crawlers. Put the page’s keyword at the beginning of the title and add impact words such as “Key” or “Essential” to attract attention.

3. Ask Questions

Include “What is” and other questions in an H2 tag above the fold, so search engines recognize your pages as valuable answers to that solve user problems.

4. Diverse Content

Search engines know that people learn in different ways, so they place a premium on pages that have multiple content forms. Add images, video and interactive content to complement your text and rank higher in search engine results.

5. Responsiveness

More than half of all Internet traffic comes from mobile devices, so use a response website design to ensure that website visitors can properly load and navigate your site using a smartphone or tablet.

6. Outbound Links

Create links to relevant and authoritative online content from every page that you publish. Doing so gives you favorable treatment compared to sites that either don’t link to external content or link to low-quality websites.

7. Site Speed

Use Google’s Page Speed Insights tool to discover speed problems with your site and get suggestions for fixing them.

8. Bounce Rate

Check Google Analytics and other tools to evaluate your bounce rate. Encourage visitors to stay longer on your site by creating an engaging user experience.

9. Length

Search engines check the content of your pages and place longer articles and blog posts closer to the top of search results. Pages with 1,000 or more words will perform even better than content having only the minimum of 300 words.

10. Quality

Use proper grammar and address your topics from a unique, in-depth perspective so that your pages will rank higher in the search engine results pages (SERPs).

11. Internal Links

Every page on your site should have two or three links to other pages. Preferably, use the focus keyword of your destination page as anchor text.

12. Early Mention

Include a page’s focus keyword within the first paragraph of your text so search engines can easily confirm the relevance of your content.

13. Keyword Density

Incorporate the focus keyword throughout your text in a natural way to convince search engines of the relevance of all your content.

14. LSI Keywords

Search Google for your target keyword and find Latent semantic indexing (LSI) synonyms at the bottom of the first page. Add the LSI keywords throughout your text to improve its relevance to your topic.

15. Images

Find an image compressor utility to shrink the size of the images that you publish. Doing so will improve the user experience via a faster page loading time.

16. Sharing

Always post exciting, vibrant content that addresses the practical needs of your audience to encourage sharing. Also, prominently position social sharing buttons on your pages to make sharing easy.

Pay attention to the above on-page SEO factors to get the greatest possible visibility in the SEPRs. Consistent attention to such simple principles will steadily improve the performance of your online presence.