13 SEO Tips That Are Future-Proof

Written by: Jason Bayless | August 18, 2017

The world of search engine optimization is forever changing. However, some elements of SEO never seem to change. It’s these parts that you can use to future-proof your website. These 13 SEO tips might be just what you’re looking for to achieve solid and stable rankings.

1. Understand the Importance of Semantic Search Engines

Google and Bing are examples of semantic search engines. They seek to improve the accuracy of web searches by understanding the searcher’s intent. Their goal is to connect searchers with websites that contain the information that they’re looking for rather than just producing keyword and phrase results. To adapt to this, you need to target topics, not just phrases.

2. Quality Content

Content will always be king when it comes to SEO. This is why online stores have blogs and news sections. You want your website to not only contain keywords but also appear as an expert in your industry or field. Whether you hire a writer or write the articles yourself, it’s important to get high-quality content on your website, and keep it coming.

3. Watch Those Links

From time to time, you need to do a full audit of your outbound and inbound links. The goal here is to make sure that you’re linking to relevant websites. You also want to make sure that the sites that link to your website have good authority. Performing a link audit is a great way to find bad links that may hurt your rankings.

4. Mobile Performance

Mobile browsing is on the rise, and it shows no signs of slowing. You may be hurting your own search rankings when your website isn’t designed with mobile devices in mind. Make sure that your website has both a desktop and mobile layout.

5. Don’t Forget About Local SEO

Just because your business is online, doesn’t mean that you should completely forget about local SEO. Local SEO helps you appeal to people in your area. This is a great way for you to always be ranked highly for locals who look for the services that you provide.

6. Fix Those Errors

Search engines don’t like errors. Make sure that your site is easy to navigate by cleaning up 404 errors, redirects and other technical problems. The longer that these errors stay on your site, the more that they harm your rankings.

7. Focus on Fast Loading Pages

People don’t like websites that take long to load, and search engines don’t either. When possible, cut down on the amount of graphics and videos that load when people visit your site. If your website takes more than a few seconds to load, you may have already lost browsing interest.

8. Provide Support for All Browsers

Not everyone uses the same browser. If you want to future-proof your website, provide support for as many browsers as possible, including mobile browsers.

9. Minimize All Distractions

Most people don’t like pop-ups. These and other distractions such as videos might make people leave your website quickly. This is what search engines call “short clicks.” These hurt the ranking of your website. You want long clicks or people who visit your website and stick around for a bit.

10. Get Others to Share Your Posts

Posting quality content on your website is great, but it’s even better when people share your posts on social media. The more articles on your website that are shared on social media sites, the better.

11. Aim for Returning Visitors

You want people to return to your website. When they do, it lets search engines know that your website is providing valuable information or services.

12. Get Clicks

Whether you’re paying for advertising or people are just naturally clicking on your website, clicks are a good thing. Search engines can determine if your website is getting more clicks than the results above it. Always aim for clicks, and you’ll see your site move up the rankings.

13. Write About What You Love

Passion is what keeps the internet alive. When you write about something that you’re passionate about, it comes through in your writing. Make sure that your website is about something for which you’re passionate. This love will give you the willpower to keep putting up quality content, which will future-proof your site.

Using the tips above, you can rest assured that your website is well-protected against changes that search engines make to their ranking practices. Keep in mind, however, that while these tips help future-proof your website, it’s still important to stay up to date on all of the latest SEO trends. Adjusting to new SEO trends further helps you solidify your rank at the top of search results.