In writing this SEO blog — planning topics and series of blog posts, researching, reading and researching again — we come across a lot of SEO statistics. Some are what you’d expect, but others aren’t.
And SEO statistics can really give you food for thought when you’re trying to decide on a new direction for your SEO campaign — or when you’re trying to convince a recalcitrant C-level executive of the very real need for search engine optimization and marketing, new content in different formats such as video and infographics, or just a renewed emphasis on your company blog.
So without further ado, here are some of the most impressive, surprising and/or compelling SEO statistics we’ve seen regarding blogging, the use of video, mobile SEO and other techniques and trends:
Bloggers have finally come into their own. 63% of readers are more influenced by blogs than by magazines when making a purchase decision, and corporate websites with blogs receive 55% more visits than those that do not.
Companies that post on their blogs 15 or more times per month get 5X more traffic than those that don’t blog, says HubSpot.
Oh, and speaking of blogs, they give sites about 434% more indexed pages and 97% more indexed links. (Source: this handy infographic)
Smartphones and tablets finally overtook the PC in the past few months. In January, 55% of Internet usage was performed on mobile devices. Smartphone adoption increased 39% in 2013 alone, and shipments of PCs dropped 14% — the worst PC sales drop yet. Time to work on your Mobile SEO?
Videos keep visitors on your site up to 2 minutes longer, and videos also get 267% more links than regular posts.
Articles with lists get double the number of links that posts without lists receive. (We hope that’s true.)
Websites that post videos are 50 times more likely to rank on the first page of search results in a Google search. (Source)
That’s probably because 80% of people who visit your site will watch a video, but only 20% will read text. (Source)
And how important are videos to the buying process? Online shoppers are more than 144% more likely to purchase a product after they have watched a video about it than those who didn’t watch the product video.
For those of you who are ecommerce types, take note: 67% of consumers believe that a quality product image is important when they are making the decision whether or not to purchase.
What do all these statistics have in common? They’re all about providing quality content for your website visitors, in a variety of formats and for different platforms (such as PC or mobile). They’re about posting that useful content often and making it as attractive as possible with quality images, eye-catching infographics and entertaining or informative videos.
And finally, they’re a reason for bloggers to improve their game, since they are the new journalists and some are more influential than magazines!