Producing content is one of the best ways to grow a SEO campaign. However, the creation, optimization, and promotion of the content are not being implemented in the most effective and efficient way by most business owners. It doesn’t take drastic measures to produce content and have it perform well for you. Here are five best practices to follow if you’re creating and promoting content for your next search campaign.
1. Create Content Efficiently
It’s difficult coming up with one great piece of content after another, but there are several ways to keep your audience engaged with new content. One of the better ways is to curate content. This is a content where you are adding resources that relate to a specific topic. The key here is to follow industry leaders, competitors, and community sites in your market so that you can easily come up with many stories that relate closely to the topic at hand. Some other ideas for efficiently creating content is to reply to popular conversations, do Q&A sessions, and conduct interviews of well-known personalities.
2. Leverage Technology
Creating content requires you to tap into the right resources for your information. To efficiently get the information you need, you need to leverage technology. For example, you’ll probably want some way to monitor the social media activity of the most popular accounts in your market/industry. You’ll want some way to get notification when there is a blog or social post that has received a lot of comments. The point is that you need technology to help you manage the flow of information.
3. Test and Track Your Content
If you want to push out your content, you want to make sure that you are promoting a piece of content that has the potential to help drive your SEO campaign forward. That’s why it’s important to track the performance of your content and test different pieces to see what yields the best results. This will allow you to hone in on the content that you should focus the most on promoting while also eliminating the possibility of wasting money and resources on a piece of content that your audience isn’t interested in.
4. Focus on the Design, Formatting, and Editing
If your content is being promoted on your site, then you owe it to yourself to make sure that it is properly edited, formatted, and designed if you want it to perform. There is a big difference between an article that is properly edited and formatted versus an article that has been hastily put together. Using headlines, sub-headlines, bullet points, and active language will do wonders for your article’s readability. Design can also be used to grab the attention of readers and keep them engaged. Using various colors, graphical cues, relevant pictures can also transform how your article is received.
5. Repurpose Existing Content
Just because you’ve already posted an article on your website and promoted it doesn’t mean that there isn’t any more use for it. You can easily take the content of that article and turn into a video, podcast, infographic, whitepaper, or a shortened social media post. By repurposing content, you get the maximum value out of your investment. It’s also a great way to extend your reach to other channels like YouTube, iTunes, Google Play, and more.